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In the "Worth a Read" Department

"Don't Be a Couch Potato...Publicity for Your New Release"
written by Sylvan Dell publicity person, Sara Dobie. 

We don't have any couch potatoes here at Bubble Stampede--no yams, rutabagas or other root vegetables, either, in case anyone's taking inventory---but Dobie has some thoughtful advice about reviews, pitches, and (oh, Laaaaauuuuurraaaa :^) the importance of having a book launch. 
"The media likes tangible events, as opposed to vague announcements, as in “People can buy my book now! Cool, huh?” No. They don’t care. They care, however, when you have a cluster of events coming up where people can actually meet you. What does a cluster entail? I’m talking fifteen to twenty scheduled events, clustered around a two-week period, with your launch right at the beginning."

You can find the rest of the article here.

 Thanks to Fuse#8 for the link.

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( 4 comments — Leave a comment )
Sep. 9th, 2008 09:27 pm (UTC)
I know... 15-20 sure seems like a lot. I guess for things like book store appearances, an author could work outward geographically and fit in three book stores in one day...morning, afternoon and evening. I wonder if "online" counts as "scheduled events". :^D
(Deleted comment)
Sep. 10th, 2008 03:32 pm (UTC)
Okay, if you're willing to aim for 15-20, I'll turn it into a challenge and go for it, too.

And three in one day? Hey, if you're already nervous for the first one, and you spread it over three, will that lessen the overall nervousness? Maybe by halfway through the second one the nervousness will have waned?
Sep. 10th, 2008 02:18 pm (UTC)
you can DO it
thanks for the link, ladies! i know, 15-20 author events does sound exhausting......but necessary. think of it this way--be extremely busy for two weeks and then, relax for awhile. (think of the nice bottle of wine you'll be able to afford after selling all those books :)) best of luck to you both!
Sep. 10th, 2008 03:38 pm (UTC)
Re: you can DO it
Thanks for stopping by, Sara, and adding even more encouraging words to the mix! As you can see, your article has prompted us both to take up the challenge. 15-20 author events in 2 weeks... [gulp]

Off to pick out a nice bottle of red.
( 4 comments — Leave a comment )


Laura & Fiona: The Big Book Promotion Adventure!
Coming to you every Monday...and maybe other days, too, if we're feeling extra chatty!

Be sure to read the comments. Some of the most interesting conversation resides there!

We are Laura Purdie Salas and Fiona Bayrock, children's authors with our first trade books coming out in spring 2009. "Bubble" comes from Fiona's book, Bubble Homes and Fish Farts (Charlesbridge), and "Stampede" comes from Laura's book, Stampede!: Poems About the Wild Side of School (Clarion). Welcome to Bubble Stampede! Read more...

Laura's Book:
Stampede! Poems About the Wild Side of School

Please come to my online launch party on April 6!

Fiona's Book:
Bubble Homes and Fish Farts

A Junior Library Guild Selection

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