fionabayrock (fionabayrock) wrote in bubblestampede,
fionabayrock
fionabayrock
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Promo So Far?


So, now you know a little about us and our books and
what Bubble Stampede is all about, let's get talkin' promotion!   
  
Oh, and to help readers know who's speaking, today,
Laura is
blue and Fiona is green.  If that doesn't work
so well, we'll try something else next time. 
  
Here's where we're at so far… 
   
1. Contact the editor - to get contact information for the marketing and promotion person – Check. Check.  
   
2. Initiate a conversation with publisher's marketing & promo people –  
  
Laura: Check. Maybe conversation is too strong a word. I emailed the publicity person, per my editor, but I never got a response. I guess I'd better send a follow-up email. Ugh. I always feel pushy doing stuff like this. I know, I know! Unreasonable. But true.  
  
Ew.  I know what you mean. But, hey, said PR person could have been away on vacation---it's that time of year---or maybe your email addy got caught in a spam filter or something.  After a reasonable time, follow up is good. You're not being pushy, you're being professional. [cheers of encouragement from the Peanut Gallery] 
 
OK, I'm going to reread this right before I send a follow-up email. I'm putting it on my Tasks list for tomorrow! Thanks:>)
 
Added later: I did it! I did my follow-up email this morning and had a response from the publicist this afternoon. She apologized for taking so long and was very nice. She sent me the list of Clarion's basic "how we publicize new books" tasks, which I'll be thinking about in great detail in the next week. And offered to send review copies to personal contacts, etc. Yea! Thanks for nudging. She also talked very briefly about their general plan for Stampede in particular.
  
Woohoo!  Great news!  :^)   Hmm...sounds like we should talk about "personal contacts" at some point...like how to tell which personal contacts make good reviewers, etc. 
 
Fiona: Check. Waiting to hear back. The marketing folks asked for a promotion wish list and a list of my plans.  I've turned those in, along with an Author Questionnaire, which they'll use to help determine the marketing plan for my book. For the next month or so, the marketing folks will be head down working out marketing budgets and plans for the Spring list.   
  
They asked for a wish list? Lucky you! That's awesome. 
 
Yeah, I thought it was pretty cool, too. (This publisher has always been really thoughtful…it seems to be a significant part of the corporate culture.) I know their budget is limited---what publisher's isn't, right?---so they won't be able to do everything, or even most things on my wish list, but they share my enthusiasm for making the book as successful as possible with the promo $$ available, so I know they'll do what they can. 
  
3. Contact the illustrator – The illustrators own the copyright to the artwork, so any promotion we do involving art from our books *must* have the illustrator's permission. –   
 
Laura: Check. Steven gave me very generous and specific guidelines for using the images (I love that! That way I know exactly where I stand). I've figured out which spreads I most want to feature online and have emailed him to ask for high-rez images.  
  
Oh, oh, good idea! [Fiona madly scribbles in notebook to email her illustrator about possible hi-res images] 
 
Fiona: Check. Same here, but Carolyn (my illustrator) didn't give any specifics...more like a blanket permission to use the art for promotional purposes. Although that means I'm not obligated to get her permission for each thing I do, it's important to me that she's okay with how I use her art, so I'll probably run promotional pieces past her anyway. And that way, if she wants to piggyback and use some of my promotional creations, she can. 
 
I'm curious...what kind of guidelines did your illustrator provide? 
  
Ooh, let me go back and look. OK, here we go. I won't list them all, but it was stuff like this:
On your own website I request:
-no limit on the number of images from the book for use on your web site.
-that I am credited as the illustrator "illustrations ©2009 Steven Salerno" 
-that any image you use cannot be "flopped", cropped, modified or altered in any way.
And there was a bit more, plus stuff about printed material. I love having the specifics, so that I don't worry I'm overstepping the boundaries. Without such detailed guidelines, I'd be thinking, "Well, I'd like to do this, but I'm not sure if it's ok with Steve, and I hate to email him AGAIN about it," blah, blah, blah. So I really appreciated all those details.
 
It's really great to get it all ahead of time, too, so you don't waste effort creating something and then find out after the fact he doesn't approve.
 
Um...[feeling a bit sheepish] what's "flopping"? 
 
That just means if the elephant is on the left and the bumblebee is on the right in the original art/image, it shouldn't be flopped (via Photoshop or other image-editing tools) so that the bumblebee's on the left and the elephant's on the right. 
 
Gotcha.
 
4. Set a budget – 
Fiona: Not yet.  
Laura: Check. $1500    
   
5. Put out feelers and proposals – to speak at various writing conferences next year, and propose articles on writing to which an author bio (including book title) could be attached.  Check.  Check.  More about this in future posts.  
  
6. Contact the book launch venue – Now this one turned into quite the unexpected discussion. See Monday's post for that!
 
Tags: illustrator, marketing dept
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